Berezka Chef | Packaging design
Berezka Chef | Packaging design
A scalable packaging system built for a 50-item retail food line.
Berezka Chef is a product line created by the Romanian retail chain “Berezka,” offering ready-made meals prepared in-house. The task was to develop a unified packaging system for 50 products — from hot meals and salads to drinks and desserts — ensuring clarity, consistency, and recognizability across the entire assortment.
Berezka Chef is a product line created by the Romanian retail chain “Berezka,” offering ready-made meals prepared in-house. The task was to develop a unified packaging system for 50 products — from hot meals and salads to drinks and desserts — ensuring clarity, consistency, and recognizability across the entire assortment.
Food packaging design
Graphic design
Food packaging design
Graphic design
Food packaging design
Graphic design
The work started with designing the first 10 labels based on existing food photography. These initial items formed the structural foundation: information layout, visual hierarchy, and overall composition.
A key challenge emerged when moving to the remaining 40 products — most of them lacked photography. To avoid stylistic inconsistency and maintain a uniform visual system, a new approach was developed: flat illustrations built from the ingredients of each dish. This method allowed the system to stay cohesive, expressive, and scalable while removing dependency on photo assets.
A color-coding logic was also introduced, allowing categories to remain easily identifiable across shelves. With these foundations — layout, illustration system, and color logic — the packaging line could scale efficiently to all 50 items.
The final collection was assembled, verified, prepared for print, and delivered as production-ready files. All items have been implemented and are now sold across Berezka’s retail stores.
The result is a consistent, scalable packaging ecosystem built for real retail conditions. It supports both photography and illustration-driven SKUs, uses clear color logic, and maintains a unified structure across 50 distinct products. The system provides clarity for shoppers and efficiency for the client’s internal production workflow.
The result is a consistent, scalable packaging ecosystem built for real retail conditions. It supports both photography and illustration-driven SKUs, uses clear color logic, and maintains a unified structure across 50 distinct products. The system provides clarity for shoppers and efficiency for the client’s internal production workflow.
